Quicken Loans Owner: A Prospect To Financing A Home

Quicken Loans Owner: A Prospect To Financing A Home

With Quicken loans, homeowners face the need to fund major expenses or projects, they frequently look to the equity accumulated in their properties as a valuable resource. Home equity loans, such as those provided by Quicken Loans now known as Rocket Mortgage are effective financial tools that can be utilized for a variety of purposes. Rocket Mortgage has revolutionized the online mortgage process, offering straightforward information on mortgage rates and eligibility criteria. In this guide, we will delve into the ownership of Quicken Loans and the details of Quicken Home Equity Loans, equipping you with the knowledge to make well-informed decisions about using your home’s equity.

Read More: Quicken Home Equity Loan: Guide On Financing 

Who Owns Quicken Loans?

Quicken Loans, which rebranded as Rocket Mortgage in 2021, was established by Dan Gilbert. As the main proprietor, Dan Gilbert is a prominent entrepreneur and business magnate who oversees numerous enterprises through his holding company, Rock Ventures. Additionally, he owns the Cleveland Cavaliers, an NBA franchise. Despite the rebranding, the leadership and ownership under Dan Gilbert have stayed consistent.

Understanding Quicken Loans and Rocket Mortgage

Quicken Loans, now known as Rocket Mortgage, is a prominent online direct lending platform for residential mortgages and home loan products. Renowned for its customer service and innovation, Rocket Mortgage offers a range of equity loan products tailored to meet various financial needs. As a part of your personal finance strategy, understanding these loans is crucial.

How Do Quicken Loans Work?

Homeowners build equity in their homes with every mortgage payment. Equity is the difference between the current market value of your home and your outstanding mortgage balance. When you apply for a home equity loan, your home equity serves as collateral, meaning you risk losing your home if you fail to make payments.

Lenders typically approve loans up to a portion of your equity. For example, if you have $80,000 in equity, you might be approved for a loan of up to $70,000. Once approved, you receive the loan amount in a lump sum and repay it with monthly payments over a specified term. Your monthly payments will include both the principal and the interest.

Types of Quicken Home Equity Loans

Home Equity Loans

These are lump-sum loans where you receive a one-time payout based on your home equity. This option is ideal for projects with a fixed cost, like home renovations or debt consolidation.

Home Equity Line of Credit (HELOC)

Unlike lump-sum loans, a HELOC provides a revolving line of credit that you can draw from as needed. This flexible option is suitable for ongoing or variable expenses, such as education costs or emergency funds.

Cash-Out Refinance

This option involves refinancing your mortgage for more than your current balance and receiving the difference in cash. It’s a versatile choice that allows you to tap into your home’s equity while potentially securing a lower interest rate.

Eligibility Criteria for Home Equity Loans

Before applying for a Quicken Home Equity Loan, it’s essential to understand the eligibility requirements, which typically include:

Home Equity

Rocket Mortgage assesses the value of your property and the outstanding mortgage balance to determine the amount you can borrow, based on a combined loan-to-value (CLTV) ratio, usually between 80% and 90% of your home’s appraised value.

Credit Score

A high credit score increases your chances of approval and may lead to more favorable terms. Generally, a credit score of at least 720 is preferred.

Debt-to-Income Ratio

Lenders want to ensure you have sufficient income to cover your existing debts and the proposed loan payments.

Application Process for Home Equity Loans

Getting started with a Rocket Mortgage Home Equity Loan is straightforward. Here are the steps:

1. Gather Required Documents: Prepare proof of income, recent tax returns, and property information.

2. Apply Online or In-Person: Rocket Mortgage offers the convenience of online applications, or you can visit a local branch.

3. Property Appraisal: A professional appraisal determines your property’s value.

4. Underwriting and Approval: The lender reviews your application and assesses your creditworthiness.

5. Interest Rates and Loan Terms: Review and compare the terms offered to ensure they align with your financial goals.

Benefits of Choosing Quicken for Home Equity Loans

Opting for a Quicken Home Equity Loan offers several advantages:

Competitive Rates

Quicken provides competitive interest rates, potentially saving you money over the loan’s life. Home equity loans often have lower interest rates than other loan types due to the collateral involved.

Streamlined Application Process

The online application process is user-friendly and efficient, providing a smooth experience for borrowers.

Diverse Loan Options

Rocket Mortgage offers a variety of equity loan products, allowing you to select the one that best fits your financial needs.

Managing and Repaying Home Equity Loans

Once you’ve secured a Quicken Home Equity Loan, responsible management is key:

Create a Budget

Include your monthly loan payments in your budget to ensure you can manage the debt comfortably.

Use Funds Wisely

Allocate the loan proceeds to their intended purpose, whether for home improvement or debt consolidation.

Stay Informed

Keep track of your loan balance, interest rates, and payment due dates to avoid any surprises.

Maximizing Home Equity Loans

To make the most of your Quicken/Rocket Mortgage Home Equity Loan, consider these strategies:

Reinvest in Your Home

Use the funds for improvements that enhance your property’s value, potentially increasing your equity.

Consolidate High-Interest Debt

Paying off high-interest debt with a lower-interest home equity loan can lead to substantial savings.

Plan for the Future

Ensure the loan fits into your overall financial strategy and have a clear repayment plan.


Therefore, Quicken Loans, now Rocket Mortgage, offers powerful financial tools for homeowners to leverage their property’s value. By understanding the different types of equity loans, eligibility criteria, and best practices for management, you can make informed decisions about your financial future. Approach any loan with careful consideration and a clear repayment plan, and take advantage of the competitive rates and diverse loan options offered by Rocket Mortgage.